Boosting Menu Craveability with Creative Twists

Boosting Menu Craveability with Creative Twists

Thursday, Feb. 27, 2025 at 2 pm ET / 11 am PT

Reinventing menu staples can pique consumer interest and drive purchases by appealing to consumer cravings. How can you create a new, craveable version of a familiar favorite or core menu offering? Technomic will present six innovation approaches to give your menu mainstays a makeover, why adding a twist to the classics attracts consumers, and how to maximize the craveability of familiar dishes.

In this webinar you will learn:

The role and importance of craveability to consumers
Six ways to innovate with classic menu items
How operators are employing these approaches on core menus and limited-time offers
Trends to consider when reimagining familiar favorites

Speakers

John Ochana

Senior Research Analyst

Technomic

Hans Tubon

Research Analyst

Technomic

Aurora Hollenbeck

Executive Sous Chef

Potatoes USA

Alan Liddle - Moderator

Contributing Event Content Editor & Moderator

Foodservice Group

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